The Internet of Things (IoT) creates enormous amounts of data. But most conventional applications are not able to present them clear enough when needed in mobile use. With AR is becomes possible to present digital data fitting to the actual context. So there is a genuine added value. The opportunities are almost unlimited – interactive trainings at a machine, visualization of process steps of repairing wind turbines, warnings while entering danger areas in factories or the increased brand erxerpience at an exhibition booth.