SAP is embracing AI. Customers are still at different stages.
SAP is investing heavily in Business AI, Joule, and Agentic AI. At the same time, recent surveys show that only a small percentage of companies are actively using AI features directly from the SAP portfolio.
Why is that?
On RealTalk, Helge Sanden and Christopher Bouveret discuss, among other things:
- Why Pilot Projects Are Often Launched Outside of SAP
- Why ROI Is More Important Than Enthusiasm for Technology
- The Role of Governance in the Future
- Why Data Is Becoming a Strategic Competitive Advantage
- How Companies Can Avoid Vendor Lock-in
- The Role Business AI Will Play in the Coming Years
AI Doesn’t Start with Technology
One of the most important points made during the conversation:
Companies should not start by asking:
“Where can we use AI?”
But rather with:
“What business problem do we want to solve?”
Only then can we determine which AI technology actually makes sense.
Business AI Needs Business Cases
AI does not demonstrate its value through individual features.
It arises wherever processes become faster, simpler, or more cost-effective.
That is precisely why topics such as governance, change management, and end-to-end processes are now receiving more attention than technology alone.
Conclusion
The future of SAP and AI will not be determined by the number of new features.
It depends on whether companies can derive real business value from it.
That’s exactly what we’re talking about in the latest RealTalk.
