AR is a technology, not a feature Many customers come to us and ask about how they can integrate AR in their application. Sometimes they basically just want to put another button in their app that starts some sort of AR experience. But you have probably heard about the saying “Don’t put the cart before the horse”, which means don’t use Augmented Reality for the sake of using Augmented Reality. That approach was possible a few years ago when the technology was something new, something no one knew about and you could wow people by just showing them a floating 3d model in a room. Don't just complicate your app, offer your users special suggestions. Use Augmented Reality to extend your applications to offer users possibilities they would not have otherwise. Before you start developing read about the AR basics Using Augmented Reality sensibly To successfully leverage the full potential of AR in your app, it has to accomplish a major problem of your target audience. Ask yourself the following questions: What is the best possible way to [...]